Lydia Parnes

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Online interest-based advertising, sometimes called behavioral advertising, is big business. Advertisers—and the technology companies that make this business possible—use information collected from a particular computer or device, over time and across others’ websites, to predict preferences and target and display advertising that is most likely to interest the user.

With encouragement from the Federal Trade Commission,1 online advertising industry organizations adopted a set of “Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles),”2 which apply to members of those organizations: the ad networks, advertising agencies, service providers, and web publishers that engage in or facilitate the collection of online user data across websites for purposes of interest-based advertising. The Better Business Bureau (BBB) enforces the OBA Principles through its Online Interest-Based Advertising Accountability Program (Accountability Program). Recent action by the BBB reflects its commitment to vigorously enforce the OBA Principles.
Continue Reading Better Business Bureau Keeps Promise of Vigorous Enforcement of Online Interest-Based Advertising Accountability Program

In August 2014, the Federal Trade Commission (FTC) published a staff report that evaluates the consumer disclosures made by a number of popular mobile shopping applications and makes recommendations to the providers and users of those apps.1 The FTC staff did not address or find any fault with app platforms, like Google Play or Apple’s App Store, with respect to the consumer disclosures of those apps. This report follows the FTC staff’s March 2013 mobile payment report that recommended mobile payment providers convey clear policies regarding fraudulent and unauthorized charges, encouraged all stakeholders to raise consumer awareness about mobile payment security, and stressed the applicability of its general privacy recommendations to companies in the mobile payment marketplace.2
Continue Reading FTC Recommends Improved Transparency and Security in Mobile Shopping Apps

In January 2014, President Barack Obama charged his counselor John Podesta with looking at: (a) how the challenges inherent in big data are being confronted in the public and private sectors; (b) whether the United States can forge international norms on how to manage big data; and (c) how the United States can continue to promote the free flow of information in ways that are consistent with both privacy and security. Two reports were published on May 1, 2014, in response to this charge, one focusing on policy and big data (the “Policy Report”)1 and the other complementing and informing the Policy Report with a focus on technology and big data (the “Technology Report”).2

Both reports acknowledge that there is no one definition of “big data.” However, big data is differentiated from data historically collected about individuals (“small data”3) in two ways: big data’s quantity and variety, as well as the scale of analysis that can be applied to big data. And, while both reports view big data as potentially providing great benefits to the economy, society, and individuals, they also identified its potential to cause significant harm.
Continue Reading President’s Counselor Makes Recommendations on Privacy and Other Values in Big Data Age

California Governor Jerry Brown recently signed into law A.B. 370,1 which amends the California Online Privacy Protection Act2 (CalOPPA) to require certain operators of websites and other online services to disclose how they respond when a visitor’s web browser sends a “Do Not Track” signal. The bill also requires operators to disclose the data collection practices of certain third parties operating on the website or online service. Because this law affects every person or company that operates a website or online service that collects personally identifiable information from California consumers, it impacts companies beyond California’s borders. The law takes effect on January 1, 2014.
Continue Reading California Amends CalOPPA to Require Do-No-Track Disclosures

New Self-Regulatory Guidance Joins Other Privacy and Transparency-Related Considerations for Participants in the Mobile Ecosystem

On July 24, 2013, the Digital Advertising Alliance (DAA), comprised of the largest media and marketing trade associations in the U.S., released new guidance regarding mobile and other devices (Mobile Guidance).1 The Mobile Guidance explains how the DAA’s existing Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles)2 and Self-Regulatory Principles for Multi-Site Data (MSD Principles)3 (together, the DAA Principles) apply to companies operating in the mobile ecosystem. It sets forth specific requirements for the collection and use of precise location information, as well as two new categories of data: “cross-app data” and “personal directory data.”
Continue Reading Digital Advertising Alliance Releases Guidance on the Application of Its Self-Regulatory Principles to the Mobile Environment

Mobile and social media marketing are on the rise.1 With that in mind, the Federal Trade Commission issued new guidance for advertisers on how to make effective mobile and other online disclosures. Entitled “.com Disclosures: How to Make Effective Disclosures in Digital Advertising,”2 the guidance provides an update to the FTC’s 2000 publication on the same topic. The revised guidance is intended to address the expanding use of smart phones and social media marketing, where small screens and character limitations pose challenges for companies making advertising claims.3 Although the guidance itself is not law, the FTC cautions that these disclosures are required by the laws it enforces.
Continue Reading FTC Issues New Guidance for Disclosures in Online Advertising