On April 2, 2013, the European data protection regulators (the “Article 29 Working Party” or the “WP29”) issued a 70-page opinion providing guidance on how to comply with the core EU data protection principle of “purpose limitation.”1 This opinion gives a good indication of how EU regulators would apply their national data protection law to specific processing activities such as email marketing, behavioral advertising, profiling, and tracking of user behavior and big data. It is relevant for companies of all sizes, including non-EU-based companies, offering online services to users in the EU, since the EU regulators tend to take a broad approach regarding the applicability of EU data protection law.2 This article addresses certain aspects of the opinion.3
Continue Reading European Regulators Opine on “Purpose Limitation” Principle – What Constitutes “Compatible Use” in the Context of Big Data?