On April 15, 2026, the UK Competition and Markets Authority (CMA) issued a Final Infringement Notice to two major UK driving-school businesses owned by British motoring association, the AA. The notice—which was issued following a settlement with the AA—marks the CMA’s first direct enforcement action for a substantive breach of consumer law under the UK’s new enforcement regime. The investigation, opened in November 2025, concluded swiftly. The CMA ordered the AA to refund more than £760,000 (approximately $1 million) to its customers and pay a fine of £4.2 million (approximately $5.7 million) for “drip” pricing practices, representing the first use of the CMA’s new powers to impose direct fines and order consumer redress for breaches of UK consumer law.