ThinkstockPhotos-471796151-webThe Canadian Anti-Spam Legislation (CASL) is now showing that it has strong teeth. CASL requires companies operating in Canada to obtain affirmative opt-in consent prior to sending commercial electronic messages (CEMs), such as emails or text messages, within Canada. In addition, any CEM sent must contain certain identification information and provide recipients with a means of opting out or unsubscribing from future messages. These requirements were enacted in December 2010, and CASL provided a grace period that ended on July 1, 2014. Now that CASL is subject to enforcement, the Canadian Radio-television and Telecommunications Commission (CRTC), which is charged with enforcing CASL, has announced two enforcement actions that should place organizations operating in Canada on notice that violations of the law may result in significant penalties.
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