The year 2020 promises to be an interesting one for privacy and data protection in Europe. In this post, we highlight four of the most important developments to watch this year: 1) we expect that European Union (EU) regulators will ramp up GDPR enforcement across the board, and with a particular focus on AdTech, cookies, and children’s data; 2) legislators and regulators are looking to take concrete measures on AI; 3) the Standard Contractual Clauses will likely have to undergo major reform to escape the same fate as the now-defunct Safe Harbor Framework; and 4) we expect that the proposed ePrivacy Regulation will move forward or be withdrawn altogether.
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Website Operator Jointly Liable for Data Collection and Transmission Through Facebook “Like” Button
On July 29, 2019, the European Court of Justice (ECJ) issued its decision in FashionID (Case C-40/17), determining that website operators are jointly liable with plugin providers for data collection and transmission through social media buttons and other embedded plugins. Although the ECJ found the operator and plugin provider to be jointly liable, the court placed the burden on the website operator to provide notice and, where necessary, obtain consent for the joint activity. Further, the court found the plugin provider to be independently responsible for any subsequent use of the data. The decision will likely prompt regulators to closely scrutinize the use of third-party plugins.
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The CNIL Announces Its 2019-2020 Action Plan on Ad Targeting
On June 28, 2019, the French Data Protection Authority (CNIL) released its 2019-2020 action plan on ad targeting (action plan);1 among other things, the CNIL announced that it will issue new cookie guidance later this month and that, once the guidance is published, companies will have a 12-month grace period to come into compliance.
Background
When the General Data Protection Regulation (GDPR) became effective on May 25, 2018, it imposed stricter conditions for obtaining valid consent to process personal data. In short, consent must be freely given, specific, informed, and unambiguous. Individuals must also be able to withdraw their consent at any time. The European Data Protection Board (EDPB) issued guidelines to further clarify the “do’s and don’ts” for obtaining valid consent (consent guidelines), including that scrolling down or swiping through a website is not enough to obtain valid consent. Rather, consent must be obtained via a clear and affirmative action, such as clicking on an “I agree” button.Continue Reading The CNIL Announces Its 2019-2020 Action Plan on Ad Targeting
And Then There Were None: Or How Schrems 2.0 May Invalidate the Standard Contractual Clauses and the Privacy Shield
On July 9, 2019, the European Court of Justice (ECJ)—the highest court of the European Union—will hear oral arguments in the Schrems 2.0 case relating to the validity of two key data transfer mechanisms: the Standard Contractual Clauses (SCCs) and the EU-US Privacy Shield. Both of these mechanisms are widely used by companies in the European Economic Area (EEA), which comprises the 28 EU member states plus Iceland, Liechtenstein, and Norway, to allow the transfer of personal data to the United States and other countries outside the EEA.
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The EU Cybersecurity Act Introduces Certifications and the New Cybersecurity Agency
On June 27, 2019, the EU Regulation on Information and Communication Technology (Cybersecurity Act or Act) became effective introducing, for the first time, EU-wide rules for the cybersecurity certification of products and services (Certification). The Certification may create a competitive advantage for companies that sell their products and services in the EU. Further, the Certification may act as a catalyst to the anticipated certifications for GDPR-compliance.
In addition, the Cybersecurity Act provides for a new permanent mandate for the EU Agency for Cybersecurity (ENISA) with new responsibilities.
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The ICO Publishes Its Stance on Adtech and Real-Time Bidding
On June 20, 2019, the UK’s Data Protection Authority (ICO) published a report on adtech and real-time bidding. The report highlights the main problems faced by the industry when applying the General Data Protection Regulation’s (GDPR’s) stringent requirements, and calls for further engagement on these issues by the different adtech players in the space.
Background
When the GDPR became effective on May 25, 2018, it imposed new and strict obligations on companies processing personal data. In the UK, the Privacy and Electronic Communications Regulations (PECR), which implements the EU e-Privacy Directive and will soon be replaced by the e-Privacy Regulation, complements the GDPR requirements. Both the GDPR and PECR govern how data is collected and further processed in the online advertising industry, including requiring notice and a legal basis for processing. The PECR specifically applies to the use of cookies and similar technologies and sets out the rules for consent to use these technologies.Continue Reading The ICO Publishes Its Stance on Adtech and Real-Time Bidding