Tag Archives: advertising

France: CNIL Issues Formal Notices Against Two Marketing Platforms for Lack of Valid Consent for the Processing of Location Data

In July 2018, the French data protection authority (the CNIL) issued two public formal notices against two marketing platform providers— Teemo1 and Fidzup2—for failing to obtain valid consent under the General Data Protection Regulaton (GDPR) for the use of location data for profiling and targeted advertising.3 The CNIL gave the two French companies three months … Continue Reading

WSGR Alert: FTC Brings First Privacy Enforcement Action Against a Mobile Ad Network

On June 22, 2016, the Federal Trade Commission (FTC) announced that it has settled charges that InMobi, a Singapore-based mobile advertising company, deceptively tracked the locations of hundreds of millions of consumers, including children, to deliver geo-targeted advertising, and violated both the FTC Act and the Children’s Online Privacy Protection Act (COPPA). This is the … Continue Reading

Better Business Bureau Keeps Promise of Vigorous Enforcement of Online Interest-Based Advertising Accountability Program

Online interest-based advertising, sometimes called behavioral advertising, is big business. Advertisers—and the technology companies that make this business possible—use information collected from a particular computer or device, over time and across others’ websites, to predict preferences and target and display advertising that is most likely to interest the user. With encouragement from the Federal Trade … Continue Reading

Digital Advertising Alliance Releases Guidance on the Application of Its Self-Regulatory Principles to the Mobile Environment

New Self-Regulatory Guidance Joins Other Privacy and Transparency-Related Considerations for Participants in the Mobile Ecosystem On July 24, 2013, the Digital Advertising Alliance (DAA), comprised of the largest media and marketing trade associations in the U.S., released new guidance regarding mobile and other devices (Mobile Guidance).1 The Mobile Guidance explains how the DAA’s existing Self-Regulatory … Continue Reading
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