On February 2, 2022, the Belgian Data Protection Authority (DPA) found that the Interactive Advertising Bureau Europe (IAB) Transparency & Consent Framework (TCF), a tool used to record individuals’ online ad preferences, violates the General Data Protection Regulation (GDPR). The DPA fined IAB Europe €250,000 (approx. USD 280,000), and required IAB Europe to present an action plan to bring the TCF into compliance within two months. To reach this conclusion, the DPA concluded that:
Continue Reading Belgian DPA Finds That IAB Europe’s Cookie Consent Framework Violates the GDPR

On May 22, 2019, WSGR and the Future of Privacy Forum (FPF) co-hosted an event focusing on advertising technology and how to overcome the challenges of complying with evolving global privacy requirements.

Jules Polonetsky from FPF opened the program, focusing on the evolution of online advertising, from contextual to programmatic behavioral advertising. WSGR attorneys Lydia Parnes, Cédric Burton, Libby Weingarten, and Lore Leitner discussed the legal regime that applies to this technology: new legal requirements, recent case law, and data protection authorities’ decisions affecting the ad tech ecosystem, as well as the differences between EU and U.S. legislation applying to ad tech.Continue Reading WSGR Event Recap: Online Advertising and Privacy—An Overview of Global Legal Developments

On April 25, 2019, the new chairman and the four directors of the new Belgian data protection authority were sworn in before the Belgian Parliament. This marks a new era for data protection law in Belgium.


Following the effective date of the General Data Protection Regulation (GDPR) on May 25, 2018, the Belgian Privacy Commission was restructured into a Supervisory Authority under the GDPR, thus becoming the Belgian Data Protection Authority. It was given new enforcement powers, including the ability to impose fines up to €20 million or 4 percent of total worldwide annual turnover (whichever is higher).Continue Reading Belgian Data Protection Authority Is Up and Running

As application of the European Union’s (EU’s) General Data Protection Regulation (GDPR)1 quickly approaches, the enforcement authority of the European data protection authorities (DPAs) is rightfully on everyone’s mind. The power to issue monetary fines against non-compliant entities of up to four percent of the entity’s past year worldwide turnover is one of the GDPR’s most striking provisions.2 But, the GDPR also includes a provision that may prove to be equally important: giving individuals the right to bring collective legal action against non-compliant entities. If these collective actions become common, understanding by whom, under what grounds, and where these suits may be brought will be critical in assessing the importance of compliance and the benefits and risks of launching European data initiatives.
Continue Reading GDPR—Collective Actions Under the Privacy Banner

ThinkstockPhotos-479430151-webOn December 15, 2015, the European Parliament and the Council of the European Union reached a political agreement on the text of the EU General Data Protection Regulation (GDPR).1 This is a major step toward the official adoption of the GDPR, which is now expected in Spring 2016. The GDPR will have a significant impact on how EU and non-EU businesses can collect and process the personal data of EU individuals. This article discusses the key elements of the GDPR.
Continue Reading EU Reaches Political Agreement on New Data Protection Regulation

 On October 6, 2015, the Court of Justice of the European Union (CJEU) invalidated the U.S.-EU Safe Harbor framework as a legal basis for transferring personal data from the European Union to the U.S.1 The judgment was delivered in Schrems v. Data Protection Commissioner, a case in which Max Schrems, an Austrian student, complained to the Data Protection Authority (DPA) in Ireland about the transfer of his personal data by Facebook to its servers in the U.S.

The Schrems judgment is of major importance to the over 4,000 companies that relied on Safe Harbor to transfer personal data from the EU to the U.S. This article details the background of the case, analyzes its holdings and consequences, and summarizes the main developments that have occurred since the judgment was issued.
Continue Reading What’s Next for U.S.-EU Data Transfers? An Analysis of Recent Developments Following Schrems