On July 5, 2019, the UK’s Data Protection Authority (ICO) issued its “Guidance on the use of cookies and similar technologies” (the Guidance) along with a brief explanatory blog post. At the same time the ICO updated its own website cookie notice and consent, leading by example. The ICO’s blog post makes clear that cookie compliance will increasingly be a regulatory priority, and that companies should start working towards compliance now.
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privacy
FTC Seeks Public Comment on Children’s Online Privacy Protection Rule
In a notice issued July 17, 2019, the Federal Trade Commission (FTC) is seeking public comment on a wide range of issues related to the Children’s Online Privacy Protection Act and implementing Rule (COPPA). The FTC has also announced a public workshop to review the COPPA Rule, to be held on October 7, 2019.
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The CNIL Sharpens Requirements on Deployment of Tracking Technologies
On July 18, 2019, the French Data Protection Authority (CNIL) issued new guidance on the use of cookies and similar tracking technologies (collectively referred to as “cookies” below).[1] The guidance clarifies the instances in which companies must obtain consent for the use of cookies and specifies the requirements for obtaining consent.
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Looking Back: The ICO’s Busy Year and Its Record-Breaking Fines
The UK Supervisory Authority (the ICO) has had a headline-busting month. On July 9, 2019, the ICO announced its intention to fine Marriott International more than £99 million under the GDPR (General Data Protection Regulation) for a data breach which took place last year,[1] a figure that would have been record breaking had the ICO not announced its intention to fine British Airways £183 million 24 hours earlier.[2] While it is clear that both of these hefty penalties relate to deficiencies in security practices, the actions that paved the way for such draconian fines are yet to be made public (see “Massive GDPR Fine Proposed by UK ICO Confirms Trend of Increased Focus on EU Data Breaches.”)
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The CNIL Announces Its 2019-2020 Action Plan on Ad Targeting

On June 28, 2019, the French Data Protection Authority (CNIL) released its 2019-2020 action plan on ad targeting (action plan);1 among other things, the CNIL announced that it will issue new cookie guidance later this month and that, once the guidance is published, companies will have a 12-month grace period to come into compliance.
Background
When the General Data Protection Regulation (GDPR) became effective on May 25, 2018, it imposed stricter conditions for obtaining valid consent to process personal data. In short, consent must be freely given, specific, informed, and unambiguous. Individuals must also be able to withdraw their consent at any time. The European Data Protection Board (EDPB) issued guidelines to further clarify the “do’s and don’ts” for obtaining valid consent (consent guidelines), including that scrolling down or swiping through a website is not enough to obtain valid consent. Rather, consent must be obtained via a clear and affirmative action, such as clicking on an “I agree” button.Continue Reading The CNIL Announces Its 2019-2020 Action Plan on Ad Targeting
Massive GDPR Fine Proposed by UK ICO Confirms Trend of Increased Focus on EU Data Breaches
On July 8, 2019, the UK Information Commissioner’s Office (ICO) announced its intention to fine British Airways GBP 183.39 million over a data breach in which the personal data of approximately 500,000 customers was compromised.[1] If made final, the fine—equivalent to approximately U.S. $230 million—would be the biggest fine ever issued by the ICO as well as any Supervisory Authority (SA) in the European Union.
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