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In its first year under the Trump-Vance administration, the Federal Trade Commission (FTC) has aggressively enforced consumer protection and privacy laws and initiated new rulemakings. Although the new rulemaking activity is somewhat surprising in a Republican administration, the FTC has expressed its intent to conduct a more rigorous economic analysis of the effects of any new regulations. Based on the FTC’s activity over the past year, we have identified the issues below as top FTC priorities and provided takeaways for companies to help steer clear of regulatory scrutiny.

Continue Reading Consumer Protection Update: Insights into the First Year of the Trump-Vance FTC

On February 25, 2026, the Federal Trade Commission (FTC) issued an enforcement statement to promote the use of age verification technologies on the heels of its January 28 workshop on the topic. The workshop explored issues related to age verification and how these innovative tools could be used in furtherance of child safety without creating liability under the Children’s Online Privacy Protection Act (COPPA) and its implementing rule (the COPPA Rule).

Continue Reading FTC Promotes Age Verification in Children’s Privacy Enforcement Statement

On April 21, 2025, the Federal Trade Commission (FTC) announced that it had filed a complaint against Uber Technologies, Inc. and Uber USA LLC (collectively, Uber), a rideshare and delivery company. Among other things, the FTC alleges in its complaint that Uber violated Section 5 of the FTC Act and the Restore Online Shoppers’ Confidence Act (ROSCA) by charging consumers for its Uber One subscription service without their consent and making it difficult for users to cancel the service despite its “cancel anytime” promises.

Continue Reading FTC Files Consumer Protection Complaint Against Uber for Deceptive Billing and Cancellation Practices

On December 10, 2024, President-elect Trump named FTC Commissioner Andrew Ferguson as next Chairman of the Federal Trade Commission (FTC), replacing Chair Lina Khan on January 20, 2025. As a Senate-approved sitting Commissioner, he will not need Senate approval to assume the role of Chairman. President-elect Trump also named Mark Meador as a Commissioner to fill the slot currently occupied by Chair Khan. Meador is a former staff member for Senator Mike Lee (R-UT). He has experience serving at the FTC, having spent five years at the beginning of his career working on antitrust cases at the agency.

Continue Reading Shaping Consumer Protection: What to Expect from Incoming Chairman Ferguson’s FTC

On December 2, 2024, the Federal Trade Commission (FTC) announced it had filed a complaint against GOAT, an online retailer of sneakers, apparel, and accessories. In the complaint, the FTC alleged, among other things, that GOAT failed to honor its “Buyer Protection” policy for consumers who received deficient products. The FTC also alleged that GOAT failed to offer consumers whose products were delayed beyond the promised delivery period a clear and conspicuous way to consent to the delay or cancel the order in exchange for a refund. Furthermore, the FTC alleged that consumers were forced to repeatedly contact customer service for relief, and often received inadequate refunds.

Continue Reading FTC Files Consumer Protection Complaint Against GOAT

On August 14, 2024, the Federal Trade Commission (FTC) issued a final rule that prohibits publishing or trading in fake or misleading consumer reviews and testimonials, or engaging in other related deceptive promotional tactics. Notably, under the FTC’s new rule, the commission will be authorized to seek civil penalties against violators.

Continue Reading FTC Issues Final Rule Banning Fake and Misleading Consumer Reviews and Testimonials